Amplios

Blue Ocean Strategy has proven to be a very powerful technique for developing new products in new markets.

As evidenced by the boom / recession cycles of the global economies in the long term, industries can be generally classified into the four categories of the Boston Consulting Group's portfolio matrix:

 - infant, new idea-based products and services

 - adolescent, fast-growing successful infants

 - mature, modestly profit-generating established businesss

 - elderly, declining but cash generating older businesses

Blue Ocean Strategy provides a disciplined approach to refreshing an organization's set of infant businesses.

Well-known examples of successful innovation using the Blue Ocean Strategy techniques include:

• NTT DoCoMo
• Polo Ralph Lauren 
• Starbucks
• Sony Walkman 
• The Body Shop 
• Cirque du Soleil
• Calloway Golf

The innovations don't last forever: they attract competition and eventually form the foundation of mature industries. However, they often make a dramatic contribution to the improvement of quality of life in their early years.

Our clients using Blue Ocean Strategy techniques are in a wide variety of industries, such as:

• Petroleum, Oil & Gas
• Retail FMCG
• Construction and Property Development
• Healthcare
• Home Improvement
• Agriculture
• Tourism
• Hospitality

For management training courses in Blue Ocean Strategy, please visit the regional licensee, UCSI at www.ucsi-bosrc.com

Under Blue Ocean Strategy, we conceive markets having no other players.

Cirque du Soleil, conceived under the Blue Ocean Strategy, is now a worldwide business unit with 3,800 employees